MBA in Marketing Management
An MBA in Marketing Management is designed to teach students how to understand consumers and manage brands. Students will also learn how to manage advertising, sales and digital marketing. Students will become prepared to be employed in brand management, market research and growth marketing. A distance learning program allows students to use the marketing syllabus in the MBA at their own convenience. Graduates of MBA programs in Marketing Management will become employed as marketing managers, brand strategists and digital marketing managers in the FMCG, retail, e-commerce and service sectors.
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Course Overview
The MBA in Marketing Management is an advanced two year program developing customer centricity along with skills to manage a brand, digital marketing, and strategizing sales. Those looking to see what is MBA in Marketing Management DU SOL explains that this course is a UGC accepted distance MBA in Marketing Management from Delhi University’s School of Open Learning. This course is supported by e-content, recorded lectures and Personal Contact Programme classes conducted on weekends. Typically, the MBA in Marketing Management distance learning is opted by working individuals in sales, business development, and digital marketing who are looking to move into brand management and a marketing leadership role. This course develops skills in market research, campaign management, customer relationship management, and marketing analytics. The career opportunities this program provides are in FMCG, BFSI, e-commerce, and edtech. The degree is accepted across all sectors for jobs, career enhancements and further study.
Curriculum / Syllabus
4 SemestersSpecializations
Choose a specialization in your final year to build domain expertise.
Frequently Asked Questions
Ans. An MBA in Marketing Management is a two-year postgraduate degree that helps you build an understanding of consumer behavior, brand building, and digital and sales management. It is available as a specialization recognized by the Delhi University MBA at DU SOL.
Ans. Yes, the MBA in Marketing Management from SOL is recognized by the UGC and has the same standing as a regular Delhi University degree for jobs, promotions, and further studies.
Ans. With a distance MBA in Marketing Management, you get e-study material and recorded lectures, along with Personal Contact Programme sessions that take place on the weekends, so you can fit this program into your full-time job.
Ans. This program is suited for Sales Executives, Business Development professionals, and Digital Marketers who want to make the transition to a role in Brand or Marketing Management.
Ans. The program will equip you with the skills of Market Research, Planning and Executing Marketing Campaigns, Managing Customer Relationships, and Marketing Analytics, all of which can be used in the FMCG, BFSI, e-commerce, and edtech industries.
Ans. A graduation degree in any discipline from a recognized university with the minimum percentage as specified in the annual admission notification of Delhi University.
Accreditations & Approvals
